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PAY PER CLICK (PPC)
PPC is an Internet advertising model used on websites that clients pay their server host (that’s us!) only when their ad is clicked. Client advertisers normally bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than a bidding system.
IMPORTANCE
Many people think PPC is a measure used in the interim before a sustained SEO campaign takes effect however, if used effectively and systematically, PPC can be used for a long period of time and in conjunction with all kinds of Internet marketing campaigns.
