Social Influence Marketing
SOCIAL MEDIA OPTIMIZATION
SMO is a set of methods for generating publicity through social media, online communities and community websites. Upstart provides a myriad of Social Media options including but not limited to: RSS feeds, social news buttons, blogging, Facebook, Twitter, and third-party community functionalities like images and video.
IMPORTANCE
SMO is related to SEM (Search Engine Marketing) but differs in several ways and is an added benefit for your SEM plan. SMO focuses on driving traffic from sources other than search engines, although improved search ranking is also a benefit of successful SMO. SMO is word of mouth marketing, except word of mouth is created not through friends or family but through the use of networking in social book marking, video and photo sharing websites. But most importantly, SMO is considered an integral part of an online reputation management (ORM strategy for companies who care about their online presence (and in this case, YOU!)
