Category Archives: Search

The Importance of Embedded Video

Posted on January 4, 2011 by MattK

Matt Kinsey, Relationship Manager, interviews Floyd Cowans of Brighten Production on the use of video on your website. Floyd talks about why video is important in terms of keeping your site visitors interested and engaged on your site.

Posted in Search, Upstart News | Tagged , , | 1 Comment

Bing is Catching up to Yahoo, Google Dominates!

Posted on December 15, 2010 by Matt

According to comScore, in November 2010, the following was reported as search marketshare for the big 3 Search engines: Google, Yahoo! & Bing (Microsoft): Google was 65.6% in November, up from 65.4% in October. That’s up from 65.0% in May. … Continue reading →

Posted in Featured, Search | Tagged , , , | 1 Comment

How do you calculate ROI?

Posted on December 8, 2010 by Ike

As search marketers, one of the most common questions we get asked is: How do you calculate the return on investment (ROI) from a search engine optimization (SEO ) project? These questions come from a number of sources… Continue reading →

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Top 10 Client Questions

Posted on November 17, 2010 by Ike

In May, eMarketer predicted that 2010 will see 10.8 percent growth in online advertising spend and steady growth through 2014. That means either the same advertisers are spending more or new advertisers are coming online for the first time (or … Continue reading →

Posted in Featured, Search, Strategy Planning, Upstart News | Tagged , , , , , , , , | 3 Comments

The Benefits of a Blog

Posted on December 10, 2009 by Ike

Blogging is not easy. It is even harder to motivate internal teams to do a little “homework”. The biggest opportunity is to promote thought-leadership of your organization. Continue reading →

Posted in Featured, Search, Social Influence Marketing | Tagged , , | 1 Comment